Become
Become the Business of Your Dreams
YouTube performance-led infomercial for Become’s Loan Marketplace in collaboration with Google. To maximize the campaign’s effectiveness, we deployed best practice tactics: Key messages all appear in the first five seconds and 12 different versions were created, varying in the opening scene, length, and video dimensions.
Credits
A Space Cat production for become.co, in collaboration with Google
Special thanks to the @Become team
Eden Amirav, Ofer Ariel, Roy Markus, Amit Shalgi, Annabelle Amery
Special thanks to team @Google IL:
Amir Ariely - Head of creative
Idan Kravitz - Creative Specialist
Adva Navon, Mandy Morris - YT Productions
Keren Ran - Head of Fintech
Space Cat founder & head of video: Liat Yoffe
Writing, direction, editing: Tal Rosenthal and Noam Sharon
(representation by Tal Nathan)
Executive producer: Jonathan Stamler
DOP: David Stragmeister
Presenter: Devon D. Stewart - UX Management
Online, VFX, compositing and animation: Asaf Norani, Promotion Studio
Design and animation: Roy Markus
Art director, construction: Dror Sarugati
Props master: Reut Doron
Set-dresser assistant: Ronen Zaafrani
Casting: Richard Jordan
Assistant director: Iris Flysher
Gaffer: Lee Klein
Grip: Nir Harari
Soundman: Idan Shemesh
DOP Assistant: Jonathan Kovach
Gaffer Assistant: Tal Klein
Dressing: Inbal Shuki
Hair and makeup: Revital Kaplan
Production Coordinator: Idit Bar-Lev
Production assistant: Omer Sahar
Mom: Hilary Sargent Fanga
Teleprompter: Yuval Ronen
Art Consultant: Yossi Tzruya
Additional design: Rami Martinov
Sound designer: Udi Ben Ari
Storyboard: Sergey Suer
Imaging: Ori Hafner
Digitation: Gil Vesely
Studio and film gear: Fitussi Camera Services
Space Cat office: Lir Abergil
Commercial, Performance Campaign