RavKav Online (PCentra)
Farewell to Cash
This emotional humoristic “farewell to cash” was at the center of a national awareness campaign (B2C) on YouTube and Facebook. The goal was to announce that cash is no longer accepted on public transportation in Israel while promoting Rav-Kav Online - the app for easy fast payments on buses and trains. This video and its shorter versions drew over 1 million views.
Credits
A space cat production for Rav Kav Online
Creative and direction: Noam Vardi, Liat Yoffe
Executive producer: Tal Rabinovsky
DOP: Eitan Hatuka
Offline editors: Omer Zaitman, Nadav Elovic
Narrator: Ehud Graff אהוד גרף - דף רשמי
Actors: Karni Ben Dror, Uri Heuberger, Noam Tepper, Liron Mizrahi, Guy Ordever
Gaffer: Ibrahim Ftian
Grip: Liad Berger
DOP assistant: Roberto Ravitz
2nd assistant: Doron Peled
Grip assistant: Yevgeny Serov
Make up: Alexandra Melandovich
Production assistant: Itay Rachman
Design and animation: Yair Walden
VFX: Roei Tzoref
Color: Yoni Passy
Digitation: Sivan Meislitz
Sound designer: Eytan Krief
Representetion: Tami Gur (Eitan Hatuka), Tal Nathan (Omer Zaitman), Tarika Zohar (Ehud Graff)
Bits by Raz Markovich Markovich
Gear: Utopia Camera Services
Special thanks to Moti Mimon :)
Commercial, Performance Campaign
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