Fabric
Formerly CommonSense Robotics
World’s First Microfulfillment Center
Launch video for the world’s first automated grocery delivery center by CommonSense Robotics (Now Fabric)
The challenge: After getting positive attention from their target audience in retail, the company’s next objective was to prove that their solution is operational. We used the genre of the documentary journalistic piece to build credibility. The story is narrated directly by company leadership as a means to gain authenticity and storytelling credibility.
This video was also published on TechCrunch.
Credits
A Space cat storytelling creative house production
Special thanks to: Elram Goren ,Ran Peled, Anna Dalton
Direction and production: Liat Yoffe, Noam Vardi
DOP: Ofer Ben Yehuda
Editor: Yuval Artzi
Shooting producer: Offir Yitzhak
Script consultants: Asi and Hebel
Actors: Rubi Welkovich, Dean Gerber, Adam Talmud, Uri Heuberger
Gaffer: Kobi Sharvit
Grip: Liad Berger
DOP Assistants: Ben Levy, Magda Symonowicz
Art: Yarden Taub
Sound: Robert Shiloni
Makeup: Bella Kagan, Maor Tzeichner
Production assistants: Yehonatan Alfasy, Uri Heuberger, Harel Elberger, Ido Merkel
Digitation: Sivan Meisliz
Color Grading: Tomer Bahat, Lux studio
Design and animation: Boris Klimenko, Yair Walden
Sound design: Ziv Familia
Thanks to: Bazilikum Pizza, Coffee Bar, Eden Amirav
Commercial, Performance Campaign
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